Along with its blemishes and imperfections, I found it relatively difficult to focus all my energies towards one element which would independently sell our short. Therefore, I delved all the way back to the Intended Audience profiles Taylor and I devised. It was here that I embedded myself into Kate’s and Michael’s psyche and questioned what elements of our short would most likely appeal to someone of their age and livelihood.
Though both Kate and Michael vary in age and tendencies, there are very few correlations but correlations nonetheless that formulate some target for a USP. Both have experienced some form of university education, and while one has paid it off, they are still only earning modest money, yet to reach their peak in terms of occupation.
Furthermore, they both seem to revel in independent films alongside glossy Hollywood Blockbusters. Therefore it would appear they appreciate a more concentrated, intricate and at times gritty filmic experience, tackling relevant issues in today’s society.
Now that I have accumulated these character traits, I have carefully reflected over the course of our short, the intricate filming details, the institution who plans on exhibiting it, and will hopefully be able to conceive a perfectly fitting unique selling point that appeals to both model male and female.
It would appear then, that amid the actual filming, the most pivotal factor towards selling the film lies in the institution who shall distribute it- “Openfilm”. Being that it is an online platform for filmmakers, budding artists such as Michael should be aware of the sites existence and should therefore stumble across the film on the proverbial internet surf. While on the other hand, the site is equally user friendly to the likes of Kate Lowlands, who frequently uses the internet for films when the television has nothing to offer. Another unique selling point entwining with Openfilm is the meagre fact that the films are simply free, which one again should entice an audience in the thick of a recession, especially those paying off substantial university fees such as Kate.
When considering interests and the overall intellectually demanding demographic we have obtained, I genuinely believe one of the most unique selling points of our short lies in the subliminal messaging and undertones we have tried to convey throughout our short. Such themes would include madness, abuse, the value of life and inevitably death. As someone who would one day like to go to university and hopefully belong within this demographic, I have a thriving interesting for unearthing subliminal messages within a film, especially the more encrypted ones- a trait I’m sure someone like Kate or Michael would surely have developed.
To summarise the unique selling point in a nutshell, it would go along the lines of- A short psychological thriller, executed through a sparse budget, for people with a sparse budget, while still offering intellectually stimulating footage that mirrors our demographic.
To summarise the unique selling point in a nutshell, it would go along the lines of- A short psychological thriller, executed through a sparse budget, for people with a sparse budget, while still offering intellectually stimulating footage that mirrors our demographic.
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