Film posters are a major part of marketing campaigns and advertising, and can make or break a film’s success. Potential viewers of the film are usually attracted to the film by the poster. If the poster is bland and unoriginal, it will not interest people and they won’t want to 
see the film. However, if the poster garners immediate interest with the use of unusual images and thought-provoking taglines, it will draw awareness from the public and may convince them to go and see the film. Therefore our film poster is extremely important and we must get the correct themes and mood across to the public or our target audience will miss out on our film.
One poster that has influenced us is the poster for ‘American Psycho’ (Dir. Mary Harron, 2000). Though there are various posters for the film, this one shows main character Patrick Bateman’s lust for violence (the knife) along with his need to be seen as successful (the suit). This is similar to our main character – the patient. Though he doesn’t have a desire for violence like Patrick Bateman, h
e does have some deep emotional problems, but wants to hide them by looking successful and ‘ordinary’. A similar poster could be created for our film, showing our protagonist’s crazed persona along with his desperate need to be seen as ‘normal’.
While the American Psycho poster focuses on the main protagonist, other posters that have influenced us focus on unusual and intriguing images rather than characters and the actors that play them. Since our film obviously has no ‘stars’ in it, focusing on interesting images in our film may interest more of the public. The poster for the film ‘Spider’ (Dir. David Cronenberg, 2002) does have the star Ralph Fiennes on it, but it focuses more on disturbing imagery and dark, relentless colours. This poster is very murky, unveiling the film’s tone and atm
osphere so that the producers can draw in their target audience. The poster sparks interest from the public and most people will take a second look at it. This is another direction our group could go down, focusing on specific imagery from our film, perhaps the blood in the sink or the backwards clock.
Another poster that has influenced us is for the film ‘American Beauty’ (Dir. Sam Mendes, 1999). Though not the same genre as our short film, the poster relies on just one image, even though the film contains two big movie stars – Kevin Spacey and Annette Bening. The image is very simple yet thought-provoking. The bright colours immediately grab the attention from people and the single image filling the whole poster has an overwhelming effect on the senses. Just from looking at the poster, the audience can tell that this film is something different and unusual to other films coming out of Hollywood. Our group may also create a poster similar in vein. By finding one specific image we could show our target audience that this film is something worth looking into as it is diverse and atypical. We should also make sure we choose the colours for the poster carefully, as colour can have a large affect on whether the public is attracted to the film. For example, since our film is a mystery thriller with a death in it, colours associated with crime and murder would be a good route to go down. Reds, browns and greys will allude the public to the tone of the film and give the poster an overbearing, envious and dirty feel. This would hopefully show people that the film is not a typical Friday night popcorn movie, but one that the audience has to engage in and think about.
see the film. However, if the poster garners immediate interest with the use of unusual images and thought-provoking taglines, it will draw awareness from the public and may convince them to go and see the film. Therefore our film poster is extremely important and we must get the correct themes and mood across to the public or our target audience will miss out on our film.One poster that has influenced us is the poster for ‘American Psycho’ (Dir. Mary Harron, 2000). Though there are various posters for the film, this one shows main character Patrick Bateman’s lust for violence (the knife) along with his need to be seen as successful (the suit). This is similar to our main character – the patient. Though he doesn’t have a desire for violence like Patrick Bateman, h
e does have some deep emotional problems, but wants to hide them by looking successful and ‘ordinary’. A similar poster could be created for our film, showing our protagonist’s crazed persona along with his desperate need to be seen as ‘normal’.While the American Psycho poster focuses on the main protagonist, other posters that have influenced us focus on unusual and intriguing images rather than characters and the actors that play them. Since our film obviously has no ‘stars’ in it, focusing on interesting images in our film may interest more of the public. The poster for the film ‘Spider’ (Dir. David Cronenberg, 2002) does have the star Ralph Fiennes on it, but it focuses more on disturbing imagery and dark, relentless colours. This poster is very murky, unveiling the film’s tone and atm
osphere so that the producers can draw in their target audience. The poster sparks interest from the public and most people will take a second look at it. This is another direction our group could go down, focusing on specific imagery from our film, perhaps the blood in the sink or the backwards clock.Another poster that has influenced us is for the film ‘American Beauty’ (Dir. Sam Mendes, 1999). Though not the same genre as our short film, the poster relies on just one image, even though the film contains two big movie stars – Kevin Spacey and Annette Bening. The image is very simple yet thought-provoking. The bright colours immediately grab the attention from people and the single image filling the whole poster has an overwhelming effect on the senses. Just from looking at the poster, the audience can tell that this film is something different and unusual to other films coming out of Hollywood. Our group may also create a poster similar in vein. By finding one specific image we could show our target audience that this film is something worth looking into as it is diverse and atypical. We should also make sure we choose the colours for the poster carefully, as colour can have a large affect on whether the public is attracted to the film. For example, since our film is a mystery thriller with a death in it, colours associated with crime and murder would be a good route to go down. Reds, browns and greys will allude the public to the tone of the film and give the poster an overbearing, envious and dirty feel. This would hopefully show people that the film is not a typical Friday night popcorn movie, but one that the audience has to engage in and think about.
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