Thursday, 21 October 2010

Intended Audience Profile - Male


I have designed a thorough profile of our intended male – a typical person that our short film will interest and be aimed at. I will then explain comprehensively his life, where he studies, interests, social life among many other things, while always relating each interest and quirk back to why this person is part of our intended target audience.

Michael Rebowski is a 29 year-old, who was born in Surrey to divorced parents, before moving first to Yorkshire at age 5, before moving for a second time to Somerset at age 16. Because of his parents’ divorce when he was very young, he has learnt to fend for himself and be the subject of many arguments and disagreements. He was also the focus of many jokes and pranks at primary school and up until his move to Somerset, and this has allowed him to develop a thick skin. After graduating from Lincoln University with a degree in Film Production, he now works behind the scenes in many independent films, employed to help interest production companies to distribute the films. Michael lives in a fairly large flat overlooking one of the busiest streets in Somerset, next door to one of his best friends Sydney Hart.

In the future, Michael hopes to move on to bigger film companies and perhaps move to America to meet and work with some of his favourite actors and directors, which include Russell Crowe, Jennifer Connelly, Mike Leigh and Paul Thomas Anderson. From his experience in Film Production, Michael feels that he has the abilities to move on to bigger things and really make a name for himself, though he feels he would become very nervous should he become slightly well-known.

Now many years out of University, Michael has paid off his debts and is now making steady money in his job. Because of this, he can afford to go and see newly released films in the cinema and buy DVDs. He doesn’t describe himself as a ‘film fanatic’, as he believes he doesn’t view enough because of his work and doesn’t like all genres, particularly romantic films and ‘gore-fests’. He does enjoy going to HMV and browsing and purchasing films though, but they usually end up un-watched for a long time as he prefers to watch films when they are on television. His favourite genre is mystery thrillers, preferably with a very complex and non-linear narrative. When he does have a free evening and there are no films or DVDs to watch, he will usually watch classic British sitcoms such as ‘One Foot In The Grave’ and ‘Only Fools and Horses’. He also enjoys panel shows such as ‘Have I Got News For You’ and ‘Mock The Week’, and likes to read the paper to keep up with the latest world news.

His favourite films span many different genres, and his top ten list (which he frequently updates) currently includes award-winning ones such as ‘Magnolia’ (Dir. Paul Thomas Anderson, 1999) and ‘Unforgiven’ (Dir. Clint Eastwood, 1992), smaller budget films such as ‘The Squid and The Whale (Dir. Noah Baumbach, 2005) and ‘Eraserhead’ (Dir. David Lynch, 1976) and psychological thrillers including ‘Twelve Monkeys’ (Dir. Terry Gilliam, 1995) and ‘Copycat’ (Dir. Jon Amiel, 1995). He also enjoys light-hearted comedies like ‘Accepted’ (Dir. Steve Pink, 2006) and also serious dramas such as ‘House Of Sand And Fog’ (Dir. Vadim Perelman, 2003). He enjoys music videos and short films as he believes that there are some hidden gems in those categories that people have yet to discover. He claims that one of his favourite things to do is to go on to YouTube and search for Short Films by budding, young directors.

Michael’s other interests include his love of music and snooker. After first discovering The Kinks at age 18, Michael became a big fan of 60’s music – his other favourites include Captain Beefheart, Traffic and Arthur Brown. He also enjoys some modern rock bands such as Alter Bridge, Kings Of Leon and 3 Doors Down, and appreciates classical artists, his preferred choice being Johann Strauss. Michael’s passion for snooker has been with him ever since he joined a snooker club after moving to Somerset. Though very average at first, he gradually became very talented and now has a range of his own cues and a half-size snooker table in his home. Though he is not able to play often, anytime he and his friends go out to a bar in the evening, he is the first one challenging people on the snooker or pool table, almost always winning.

Michael’s budget allows him to purchase CDs, though he prefers to just buy new releases. Any albums that he has not listened to via Spotify beforehand, he will illegally download via torrents. But his policy is that he will delete the album if he does not enjoy it enough, as his current IPod is only an 8GB Nano, an item that he has been meaning to upgrade for a while.

Michael’s social life usually consists of the cinema on average once every 16 days, and he will go to a bar in the evening with friends if he feels like a relaxing night away from films.

Michael Rebowski is a true representation of who we are aiming our short film at. Working in and around films means that he has a good knowledge of them, and appreciates and enjoys watching films as a social activity. He has enjoyed films for a long time and appreciates all kinds, including short films, which makes him a perfect candidate for our film.

Another helpful factor of Michael is that he doesn’t appreciate generic films that just use ‘directors-for-hire’ as he puts in. he likes creativity in films, something which we feel our short film demonstrates. Though he is making steady money, Michael is still awfully careful with his budget, which is why he enjoys watching films on TV and short films online. If our film is well distributed, or even just put onto video sharing sites like YouTube, there is a good chance that someone like Michael could find it, enjoy it and make other people aware of it.

Some of Michael’s favourite films are very dark in certain themes, something which our film establishes, hopefully encouraging his interest. His enjoyment of modern rock bands is also helpful, as some of them have very dark undertones and lyrics.

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