Intended Audience Profile Female

Once the group had determined the intended audience and institution, both Taylor and I decided to formulate visual representations of who we are specifically aiming our psychological/thriller towards.

Bestowed with the task of designing a profile for our intended female, I have conjured up a generic outline of said woman, and then plan on elaborating in depth as to where she has studied, her current occupation, her social life and many more aspects which draw out her personality traits, while always relating back to the chief reason as to why she stands at figurehead of our intended target audience.

Kate Lowlands is a 25 year old post-graduate of English Literature at Kings College University-London. Born and raised in the conventional nuclear family in Chelmsford, she has experienced the proverbial trials and tribulations of family life. As a direct result, she shares a diminutive flat with female friend (Sarah), who sporadically share lunch and meet depending on the situation at hand.

In the near future, she plans on accumulating more and more experience at schools, to eventually teach Literature seminars at University herself. Currently, she works as an intern at Camden’s MTV on the News department. Here, she has learnt to grasp a firmer understanding of the English Language and it’s many forms of diction, yet has decided that the company is too mainstream for her liking, and plans to resign by the end of winter.

On the whole, she is absolutely content with life. She stands as non-frenetic female, who can map the path of her own life. As a result, she reads Marie Claire for recreational purposes, along with the Independent to illustrate the fact that she belongs within a more academic demographic.

Due to extensive debt thanks to University tuition, Kate’s sparse budget means she cannot meet the expense of purchasing films regularly. Despite being an absolute film-fanatic, she has to compromise through digital television, and therefore watches Film 4 somewhat frequently, especially when the film is either independent, British or a Thriller-her favourite genre. If it just so happens that the films on Film4 do not meet her standards on the conventional evening in, she frequently flicks through the channels, and tends to settle on either Sky Arts or BBC 4, as she is known to thoroughly enjoy the occasional documentary or short programme concerning music or the film industry. If worse comes to worse, she will delve into the realms of the internet, and flick at irregular intervals through different YouTube Channels and Open film.

Her favourite films include a large variety of British Idependants, as well as  modern classics such as “Fight Club”, along with generic classics such as “The Shining” or “One Flew over the Cuckoos Nest”. However, she can revel in such conventional female favourites as-“Titanic”, or “Bridget Jones Diary”.

Other pastimes would include her burning passion for reading and music. After conquering the classic Gothic Novels of Mary Shelly-Frankenstein at the tender age of 12, she has delved deeper into the gothic genre until today, where she frequently reads female authors such as Agatha Christie. Her favourite novel however, is King of The Castle, a psychological novel written by Susan Hill.

Some of her favourite contemporary bands would include Icelandic artists Sigur Ros, as well as Radiohead, ranging from the more solemn to Jack Johnson and John Mayer, completely dependant on her frame of mind.

As a result of Kate’s sparse budget and busy life, she finds it somewhat problematic at times to socialise within the confines of London, or clubs in general. However, she still enjoys the company of others and frequently invites family and friends round to her quaint flat for the odd drink and dinner. Times have occurred however whereby Kate has been so strapped for money that she has had to miss out on an enjoyable evening, and thereby delves into the world of the arts to pass the time.

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Once writing this, I still hold the strong belief that Kate Lowlands is a true, visual representation of who we are aiming our five minute psychological/thriller towards. As she is a post graduate of Literature from a respectable University, she must have some knowledge on the basic narrative of film (possibly Todorov’s theory of equilibrium), and will thereby appreciate the complex narrative that our short offers.

The fact she lives in a small flat, practically living alone also gives her the absolute freedom to watch a film such as ours when the time is right for her. This is reinforced by the fact she is a current intern, who thereby has more time on their hands opposed to a university student or someone in a binding occupation.

The fact she belongs within a more intellectually demanding demographic would also suggest that she may also appreciate our short opposed to those who are used to the generic Hollywood Blockbuster. It also significantly helps that her favourite genre is the Thriller, despite the fact that our genre is a hybrid.

The fact that she has to pay careful attention to her budget would also suggest that this film is well suited to such a person, as our short is being exhibited on “OpenFilm”, an internet based website that exhibits short films for free.

There is no denying that our film is somewhat morose and bleak at times as well. This is only supported through Kate’s passion for psychological novels such as King of The Castle, as well as the genre of music she listens to. Her gentle, sometimes diluted enjoyment in light hearted music and film is also highlighted in our short as well however, as amid the grey, dismal life the protagonist leads, there is a slight inclination that through such darkness, this world is a wondrous place to live in.