Ancillary Task: Poster

Our group had initially decided to each design a different poster and see which we liked best, however when we saw Dave and Taylor's idea of the shirt with the noose, we all decided that we liked it, and to develop that idea instead.

One of the criticisms of the original idea was that it was too plain, especially with a white background. I toyed with the idea of using different colour backgrounds, but it didn't seem to look right. I decided that the best solution would be to have the shirt fill up the whole page in a similar way to the image in the American Beauty poster mentioned in an earlier post. This meant that the noose filled up more of the page and stood out more.

I also decided to make the title font larger, but keeping the original font, keeping the idea of branding of our film consistent. The title is now in dark red, which stands out against the white shirt and also has connotations of danger. This also reflects the shot in the film where blood drops into the sink. The text is also broken up into different parts of the page, which makes the poster more interesting to look at and also gives a sense of disjointedness similar to the use of lowercase letters for the first letter of each word.

Upon asking the group what they thought of my take on the idea, reaction was universally positive with only a few criticisms, namely that there should be some other text on the poster, perhaps with awards, or the names of the cast etc.